Use these multipliers when quoting high-cost metro markets
● STANDARD× 1.0 — Use base NICHES pricing⚡ HIGH DEMAND× 1.15–1.35 — Ad costs significantly above national avg🔥 ULTRA HIGH× 1.35–1.55 — Most expensive ad markets in the US
HOW TO USE: Select the city in the Market selector above — pricing auto-adjusts. For cities not listed, use Standard.
Per-niche multipliers override the base multiplier where listed. Always round to nearest $5 when quoting verbally.
High Demand pricing protects margin — our ad spend in these markets is real.
Steps
—
1
Client Info
2
Niche & Leads
3
Package
4
Discount
5
ROI Override
6
Generate
Step 1 — Client Info
Step 2 — Niche & Lead Types
Step 3 — Package Tier
Step 4 — Discount
—No Discount
−15%Friend
−20%Family
Friend rate: 15% off applied on top of volume discounts.
Step 5 — ROI Assumptions
These numbers appear in the proposal's ROI section. They're pre-filled from niche averages — adjust to match the client's actual situation for a more convincing proposal.